If the Price Isn’t Right, It’s Not Selling

Buyers are active in the market, especially along the Jersey Shore, but they’re also more selective than ever. That means pricing your home right from the start is critical — even in sought-after coastal communities like Bay Head and Mantoloking.

The Numbers Don't Lie

Recent national data shows price cuts are on the rise, returning to more “normal” pre-pandemic levels. In fact, this March saw over 300,000 listings across the country with price reductions — a clear sign that many homes are missing the mark on pricing.

Even in premium markets like along the shore like Bay Head, Mantoloking, and Spring Lake homes that are not priced appropriately are sitting on the market longer and requiring adjustments.

Why Does This Happen?

Here are a few of the most common pricing mistakes we see, especially in luxury and vacation-home markets:

1. Ignoring Today’s Market Conditions
Inventory has increased, and buyers have more options than they did in recent years. Overpricing your home in this environment can push serious buyers away — even in desirable towns along the Jersey Shore.

2. Pricing Based on Emotion — Not Strategy
Sellers sometimes set a price based on what they “want” to make, instead of focusing on what the market will actually bear. But wishful pricing doesn’t lead to offers — it leads to longer days on market and eventually, a price cut. This is especially true for homes in high-end areas, where buyers are savvy and inventory is closely watched.

3. Leaving ‘Wiggle Room’ for Negotiation
While it might seem smart to aim high and negotiate down, today’s buyers are doing their homework. They’ll often bypass an overpriced listing entirely rather than “play the game.” For Oceanfront Homes, buyers are looking for value and will gravitate toward homes that are priced in line with recent sales and current demand.

So What’s the Fix?

The best way to price confidently? Work with a local expert.

A knowledgeable agent who specializes in the local real estate markets can help you set the right price from the very beginning. That means fewer days on market, stronger buyer interest, and better offers.

Let’s make sure your home in Bay Head or Mantoloking is the one that sells!  

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