How to Make Your Home Stand Out in a Buyer’s Market

Posted by Shawn Clayton on Friday, July 13th, 2018 at 10:19am.

How To Sell a Home in a Buyer’s MarketIn a buyer’s market, there are more homes for sale than there are buyers looking to purchase a new home. This creates competition between sellers to have the best home available so it can be sold faster. However, many homeowners don’t know the best ways of helping their home stand out on the market in Mantoloking, NJ, as well as surrounding areas, and end up getting forgotten. Here are some strategies homeowners can use to help their home, whether a luxury or waterfront property, rise above the competition to find the right buyer.

Set an Appealing Sale Price

A buyer’s market can naturally lower the prices of homes as homeowners try to draw buyers in to take a look, and having a lower price can be very helpful when it comes to doing this. However, homeowners should be warned not to lower the price too much.

Not only does a lower price mean less money to be made from the sale, but if the homeowner puts the price too low, it can be off-putting to some buyers. This is because some buyers may see the price as being too good to be true and cause them to become skeptical. For advice on what the right price for a home is, be sure to consult a skilled real estate agent.

Focus On Curb Appeal

A home’s first impression is going to be made through its curb appeal, so it can be worth it for homeowners to spend a little extra time outside sprucing things up. There are many different ways homeowners can help boost their home’s curb appeal. Here are some of them:

A home’s curb appeal can be a way of drawing buyers in by making the home appear welcoming, so spending some time or investing in some light landscaping can go a long way in a competitive market. 

Post Listings With Quality Photos

When looking for homes to buy, most buyers will first look on the internet before anywhere else. This means homeowners need to make sure their home’s best foot is forward in order to entice buyers, and that is done through having quality photos. There are two common ways to get good photos: the first is to hire a professional photographer, and the second is for the homeowner to do it themselves.

Cell phone cameras have come a long way in recent years, and it’s completely possible for homeowners to get great photos without hiring a third party. But for homeowner who aren’t confident in their photography skills or don’t have the time, a professional will always deliver good results.

Stage the Home

When trying to sell a home, staging is a very important process that shouldn’t be forgotten. Staging causes a home to be more inviting by creating a space where buyers can envision themselves living in the home, which can lead to them choosing to make an offer. There are many different strategies homeowners can use to stage their home. Here are some of them:

  • Remove personalized photos or things bearing the homeowner’s name.
  • Empty closets halfway to show their capacity and how they can be organized.
  • Use flowers to add life to rooms.
  • Rearrange furniture to open up rooms and create a flow through the home.
  • Use natural light as much as possible by opening drapes and blinds.

Using these strategies can help a home stand out in a buyer’s market. For more tips and tricks, be sure to work with a skilled real estate agent who can provide all necessary help.

Shawn Clayton, Owner/Broker, REALTOR®

Jersey Shores Luxury Home Expert

Contact Shawn

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