Why Does Marketing Matter in a Seller’s Market?Posted by Shawn Clayton on
If you plan to sell your home, put that plan into action now. The U.S. has seldom seen such an astonishing seller's market, fueled by a combination of historically low inventory and historically high demand. This perfect storm of circumstances means that one in four homeowners will consider going up to $100,000 over budget just to snag a desirable residence, in many cases without even viewing that residence first.
With all these jaw-dropping transactions going on, you might ask, "Why do I even need an agent to market my home for me?" As it turns out, seller's markets present their own share of challenges, not just for buyers but also for sellers. Let's look at the importance of marketing your home in a seller's market, along with some of the smart,…
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